Hello, and thank you for your hard work today.

Today's message is from our "Direction Division." Machikoko also produces print materials such as company brochures and flyers for manufacturing companies.

Company brochures and flyers are just pieces of paper at the time they're created...!
Where and how do you want to use it? Discussing the usage scenarios is the starting point for production.
If you can't think of anything... maybe you don't necessarily have to create something...? That's also true for websites.

Even creating a single A4 flyer requires extensive interviews. While our job is to extract the necessary information and translate it into text and design, there's actually a lot of thinking involved in gathering that information from our clients. 💪

I have a feeling that it might be a good idea to have a company brochure or something like that.
I have a feeling that maybe I should create a website these days...?

If you start with a vague idea, all the money and time you've invested in creating something might end up being wasted.

"If only we had a company brochure or flyer, we could promote ourselves more effectively." "It's difficult to explain this verbally." I think these are the kinds of situations where printed materials come in handy.

Isn't it like a tool to help people better understand your company, your technology, your products, and so on?

It's possible to convey information verbally, but it becomes much easier for listeners to understand when that information is systematically organized or explained with pictures and illustrations. ☺️

I always carry it with me as a companion for my explanations 💪

However, if I were to simply read the company brochure from beginning to end, it would just sound like a reading (lol), so I put information on the page that I can quickly refer to when explaining a particular point!

That was a brief introduction to the work of our Direction Department. Let's keep up the great work this week! 💪